TikTok has lots of different trends and contents that are successful within the platform. Nowadays, besides indie (or not so indie) music, politics and funny videos, there is a new sensation: dog grooming.

In these publications, workers in their personal accounts or pet shops post about their daily work. They show different dogs being bathed and having their fur cut.

Besides that, the videos are usually accompanied by a nice and intriguing backstory about the dog itself. Sometimes it is their first time, sometimes they were adopted by a nice family, but it always keeps the viewer interested during some minutes – yes, the cuteness of the animal helps too.

These videos often get thousands, if not millions, of views with a simples aesthetic, cute dogs and a nice story. They do not require much to record, but the results can be outstanding.

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