Chess is not an underground sport played by just a few people here and there. It is a worldwide phenomenon that has taken over the internet, and now might be the best time to hop onto this trend.

Last week, the Candidates Tournament started in Toronto, Canadá. This is the second most important tournament in chess and gathers some of the top players in the World like Hikaru Nakamura, Fabiano Caruana, Gukesh and Ian Ian Nepomniachtchi.

The tournament is played in a double round robin format, with every player competing against each other player two times – one with the white pieces and one with the black. The winner will challenge Ding Liren in the World Chess Championship match.

This is an exciting time for all chess lovers that seek to see great games and some of the sport’s biggest personalities playing one against the other. Therefore, millions of people around the world are seeking chess content on the Internet.

Because of that, April 2024 might be the best time to start making chess content on YouTube or other social medias. You can start building your audience and become an important influencer before the World Championship Match next year.

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